JOHN MCAVOY

John is currently a Nike athlete, however, he was previously a high profile armed robber who found redemption through the power of sport.

Having broken both indoor rowing British and World records whilst in prison, he is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better.

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John's long term dream is to invite a selection of UK charities to nominate children who live in inner-city environments, to experience all-expenses-paid trips to the French mountains to discover nature, sport and tranquillity.

Hopefully, making a profound change in the trajectory of each child's life.

A substantial percentage of the profit of each of John's cycling retreats will go towards bringing small groups of young people to the French mountains each year.